How I helped a local Business Owner transform her slowest months into Record Growth (no paid ads needed)......

Most business owners brace themselves for a summer slowdown. My client was no different—she expected her calendar to clear out, her inbox to chill, and her growth to hit pause. Instead? She experienced her busiest, most energising summer yet—and set herself up for steady growth through the rest of the year. Summer is the time to lay the foundations - it is an important phase in any business.

No Facebook paid ads. No big-budget campaigns. Just smart, modern business coaching and a little creative, behind-the-scenes magic. As a business coach, I am hands on with strategy and intense accountability.

Here’s how I did it:

1. Developed a True-to-You Content Strategy

Every post, email, and article served a bigger purpose: building trust and drawing in the right people. I mapped out content pillars tailored to her strengths and audience needs, helping her stand out not with noise, but with authority.

2. Ran Quiet Market Research (That Paid Off Big)

While others hit pause, I was busy in the background—surveying, tracking industry trends, and testing new offers. That research meant every move in autumn would be a leap, not a guess. This is always ongoing. I also worked quietly on SEO research against competitors.

3. Created Systems That Do the Heavy Lifting

Together, we built repeatable workflows, new client onboarding, and even capturing testimonials. With these in place, suddenly “busy” didn’t feel overwhelming—it just felt organised. Accountability is key here and I am here to light that fire in you and make you stick to it!

The outcome?

By the end of summer, her “slow season” became her springboard. She finished the quarter with a full client list, new opportunities, and a content library ready to roll for the rest of the year—all without spending a single penny on Facebook ads.

If this sounds like the kind of momentum you want—not just in the quiet months, but year-round—let’s talk. Real growth is built on smart foundations, authentic strategy, and a touch of courage to try something different.

Ready to make your next season your best one yet?

I am a business coach that shows up...not just once a month.

Do reach out to discuss your current phase and the support you feel you need right now.

Merinda